{"title":"Gifts under $50","description":"\u003cp\u003eDiscover a range of thoughtful gifts under $50 perfect for kids and young readers. From creative fun with the Spirograph Window Designer to engaging stories like Brown Bear, Brown Bear, What Do You See?, there’s something to inspire every child’s imagination.\u003c\/p\u003e","products":[{"product_id":"buzzy-bee-wooden-pull-along-toy","title":"Buzzy Bee Wooden Pull Along Toy","description":"\u003cp\u003eA Kiwiana Icon! 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The All Blacks Buzzy Bee is a special, officially licensed, limited-edition version of New Zealand’s iconic wooden pull-along toy, featuring a black design with the All Blacks silver fern logo. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKids love to pull this toy around the house and will be fascinated by the clicking and buzzing sounds as the wings spin around.\u003c\/li\u003e\n\u003cli\u003ePopular gift for young rugby fans\u003c\/li\u003e\n\u003cli\u003eMade from non toxic materials and FSC certified wood.\u003c\/li\u003e\n\u003cli\u003eSize: 17cm (length) by 17cm (wingspan).\u003c\/li\u003e\n\u003cli\u003eSuitable for ages 1+ years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003ePlease Note: This is not a teething toy so supervision for children under 3 years old is recommended (as stated on the packaging)\u003c\/em\u003e\u003c\/p\u003e","brand":"Brand Protocole","offers":[{"title":"Default Title","offer_id":47992104288308,"sku":"BH-61189767","price":33.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6195\/0516\/files\/9421033644305-buzzy-bee-wooden-pull-along-toy-all-blacks-edition-1.webp?v=1784027491"},{"product_id":"ravensburger-bluey-junior-labyrinth-game","title":"Ravensburger: Bluey Junior Labyrinth Game","description":"\u003cp\u003eNavigate the ever-shifting pathways of Bluey's world in this captivating sliding puzzle adventure. This Ravensburger classic reimagines the beloved Labyrinth mechanic through the lens of the hit animated series, challenging players to strategically manipulate maze tiles and unlock new routes to beloved characters.\u003c\/p\u003e\n\u003cp\u003eEach move transforms the board, rewarding clever spatial thinking and tactical planning. Designed for ages 4+, this engaging family game combines accessible rules with surprising depth, delivering hours of interactive entertainment that grows with your child's problem-solving skills.\u003c\/p\u003e","brand":"Modern Brands Ltd","offers":[{"title":"Default Title","offer_id":47997820141620,"sku":"BH-63691823","price":44.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6195\/0516\/files\/4005556247110-ravensburger-bluey-junior-labyrinth-game-1.jpg?v=1784585546"},{"product_id":"squishmallows-bandit-10-hugmees-bluey-plush","title":"Squishmallows: Bandit - 10\" Hugmees Bluey Plush","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSquish time is playtime when you add \u003cem\u003eSquishmallows: Bandit - 10\" Hugmees Bluey Plush\u003c\/em\u003e to your Squishmallows Squad! This ultra-squeezable 10-inch medium-sized Bluey plush is made with high-quality and ultra-soft materials.\u003c\/p\u003e\n\n\u003cp\u003eSquishmallows HugMees have their arms extended and are always ready for a hug! Add this adorable HugMees plush to your Squishmallow Squad! The soft HugMees plush is perfect to snuggle with while relaxing at home, watching a movie, or travelling!\u003c\/p\u003e\n\n\u003cp\u003eThis authentic Squishmallows plush is easy to clean: hand wash, then air dry. These lovable and squeezable Squishmallows are the softest and cutest plush toys around! Only by Original Squishmallows. Join the Squad!\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSQUAD UP:\u003c\/strong\u003e Grow your Squishmallows Squad with Bluey, a super-soft, collectible medium-sized HugMees plush.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMUST-HAVE:\u003c\/strong\u003e Bring the fun home with this Squishmallow, made with ultra-soft, high-quality materials.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHUGMEES:\u003c\/strong\u003e Squishmallows HugMees have extended arms and are always ready for a hug.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOFFICIALLY LICENSED PRODUCT:\u003c\/strong\u003e This 10-inch plush is officially licensed by the BBC.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eRecommended Age:\u003c\/strong\u003e 3+\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Planet Fun Limited","offers":[{"title":"Default Title","offer_id":48034547171380,"sku":"BH-53032197","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6195\/0516\/files\/196566403482-squishmallows-bandit-10-hugmees-bluey-plush-1.webp?v=1785374622"},{"product_id":"squishmallows-chilli-10-hugmees-bluey-plush","title":"Squishmallows: Chilli - 10\" Hugmees Bluey Plush","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSquish time is playtime when you add \u003cem\u003eBluey\u003c\/em\u003e to your Squishmallows Squad! This ultra-squeezable 10-inch medium-sized Bluey plush is made with high-quality and ultrasoft materials.\u003c\/p\u003e\n\n\u003cp\u003eSquishmallows HugMees have their arms extended and are always ready for a hug! Add this adorable HugMees plush to your Squishmallow Squad! The soft HugMees plush is perfect to snuggle with while relaxing at home, watching a movie, or travelling!\u003c\/p\u003e\n\n\u003cp\u003eThis authentic Squishmallows plush is easy to clean: hand wash, then air dry. These lovable and squeezable Squishmallows are the softest and cutest plush toys around! Only by Original Squishmallows. Join the Squad!\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSQUAD UP\u003c\/strong\u003e Grow your Squishmallows Squad with Bluey, a super-soft, collectible medium-sized HugMees plush.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMUST-HAVE\u003c\/strong\u003e Bring the fun home with this Squishmallows, made with ultrasoft, high-quality materials.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHUGMEES\u003c\/strong\u003e Squishmallows HugMees have extended arms and are always ready for a hug.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOFFICIALLY LICENSED PRODUCT\u003c\/strong\u003e This 10-inch plush is officially licensed by the BBC.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRecommended Age:\u003c\/strong\u003e 3+\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Planet Fun Limited","offers":[{"title":"Default Title","offer_id":48034547466292,"sku":"BH-53032198","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6195\/0516\/files\/196566403499-squishmallows-chilli-10-hugmees-bluey-plush-1.webp?v=1785374631"},{"product_id":"squishmallows-muffin-10-hugmees-bluey-plush","title":"Squishmallows: Muffin - 10\" Hugmees Bluey Plush","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSquish time is playtime when you add \u003cem\u003eBluey\u003c\/em\u003e to your Squishmallows Squad! This ultra-squeezable 10-inch medium-sized \u003cem\u003eBluey\u003c\/em\u003e plush is made with high-quality and ultrasoft materials.\u003c\/p\u003e\n\n\u003cp\u003eSquishmallows HugMees have their arms extended and are always ready for a hug! Add this adorable HugMees plush to your Squishmallow Squad! The soft HugMees plush is perfect to snuggle with while relaxing at home, watching a movie, or travelling!\u003c\/p\u003e\n\n\u003cp\u003eThis authentic Squishmallows plush is easy to clean: hand wash, then air dry. These lovable and squeezable Squishmallows are the softest and cutest plush toys around! Only by Original Squishmallows. Join the Squad!\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSQUAD UP:\u003c\/strong\u003e Grow your Squishmallows Squad with \u003cem\u003eBluey\u003c\/em\u003e, a super-soft, collectible medium-sized HugMees plush.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMUST-HAVE:\u003c\/strong\u003e Bring the fun home with this Squishmallows, made with ultrasoft, high-quality materials.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHUGMEES:\u003c\/strong\u003e Squishmallows HugMees have extended arms and are always ready for a hug.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOFFICIALLY LICENSED PRODUCT:\u003c\/strong\u003e This 10-inch plush is officially licensed by the BBC.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eRecommended Age:\u003c\/strong\u003e 3+\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Planet Fun Limited","offers":[{"title":"Default Title","offer_id":48034547499060,"sku":"BH-53032199","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6195\/0516\/files\/196566403505-squishmallows-muffin-10-hugmees-bluey-plush-1.webp?v=1785374640"},{"product_id":"lego-chain-reactions-2-gravity-drop","title":"LEGO Chain Reactions 2: Gravity Drop","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAssemble a high-quality, foot-and-a-half tall chipboard gravity drop tower full of LEGO contraptions. Unleash a pack of 6 wooden balls from the starting gate and watch them race through a maze of twists and turns, sliding down ramps, flipping spinners, and whirling down a funnel before they finally plonk into their destined buckets. (All included right out of the box!)\u003c\/p\u003e\n\n\u003cp\u003eBut it doesn't stop there. Build and rebuild activities that include a gravity labyrinth, zip-line starter, grabber claw, and more.\u003c\/p\u003e\n\n\u003cp\u003eFun, non-fiction content highlights the crazy machine inspirations of Rube Goldberg and creative ways to theme your own pinball-style arcade game. Learn about famous physicists and ‘back to the junk drawer’ ways to customise and create chain reactions with elements from home.\u003c\/p\u003e\n\n\u003cp\u003ePhysics is fun with this STEM kit that lets you roll, bounce, rebound, and rebuild with LEGO!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Scholastic New Zealand Limited","offers":[{"title":"Default Title","offer_id":48034554150964,"sku":"BH-1258955","price":33.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6195\/0516\/files\/9781339019123-lego-chain-reactions-2-gravity-drop-1.jpg?v=1785374204"},{"product_id":"the-lion-king-simba-storybook-and-toy-gift-set-disney","title":"The Lion King: Simba Storybook and Toy Gift Set (Disney)","description":"\u003cp\u003eSTORYBOOK AND TOY GIFT SET\u003c\/p\u003e\n\u003cp\u003eINCLUDES STORYBOOK AND TOY!\u003c\/p\u003e\n\u003cp\u003eJOIN SIMBA AND HIS FRIENDS ON AN ADVENTURE.\u003c\/p\u003e\n\u003cp\u003eSimba is banished from the Pride Lands by his evil uncle, Scar, and it seems he will never be able to return. But with the help of new and old friends,\u003c\/p\u003e\n\u003cp\u003eSimba might just be able to claim his place in the Circle of Life.\u003c\/p\u003e","brand":"Scholastic New Zealand Limited","offers":[{"title":"Default Title","offer_id":48034554282036,"sku":"BH-1482656","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6195\/0516\/files\/9781761124044-the-lion-king-simba-storybook-and-toy-gift-set-disney-1.jpg?v=1785374211"},{"product_id":"horrible-science-creepy-crystals","title":"Horrible Science- Creepy Crystals","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eHorrible Science - Creepy Crystals\u003c\/em\u003e invites you to delve into the fascinating world of crystals with hands-on experiments and intriguing facts.\u003c\/p\u003e\n\u003cp\u003eGrow a creepy crystal tree, create your own diamonds and make crystals that rock! Along your journey, discover how crystals form and uncover foul facts about crucial crystals.\u003c\/p\u003e\n\u003cp\u003eContents include: ammonium dihydrogen orthophosphate, tree growing solution, tree card, Petri-dish, colour tablet, seed crystal, round bottle, funnel, limestone rock, and a 'Horrible Info' leaflet.\u003c\/p\u003e\n\u003cp\u003eSuitable for ages 8 and up.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Modern Brands Ltd","offers":[{"title":"Default Title","offer_id":48034554347572,"sku":"BH-46136205","price":31.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6195\/0516\/files\/5011979548146-horrible-science-creepy-crystals-1_c8216e1e-23f8-46fc-9d56-3368529f4da7.jpg?v=1785374216"},{"product_id":"horrible-science-shocking-rocket","title":"Horrible Science - Shocking Rocket","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMake a water-fuelled rocket, defy gravity, and learn how rockets blast off into space along with other shocking rocket facts.\u003c\/p\u003e\n\n\u003cp\u003eContents include: plastic rocket, nose cone, fins, rubber stopper, valve, stickers, sticky tape, and a \u003cem\u003eHorrible Info\u003c\/em\u003e leaflet.\u003c\/p\u003e\n\n\u003cp\u003eSuitable from 8 years and up.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Modern Brands Ltd","offers":[{"title":"Default Title","offer_id":48034554380340,"sku":"BH-46136206","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6195\/0516\/files\/5011979544995-horrible-science-shocking-rocket-1_a04113c8-db65-4195-b4bc-74311dddc54c.jpg?v=1785374222"},{"product_id":"horrible-science-violent-volcano","title":"Horrible Science - Violent Volcano","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMake a \u003cem\u003elava-ly\u003c\/em\u003e erupting volcano, become a survival expert and discover why volcanoes blow their tops!\u003c\/p\u003e\n\n\u003cp\u003eContents: plastic volcano model, tartaric acid, bicarbonate of soda, goggles, scoop, mini card stand-ups, and 'Horrible Info' leaflet.\u003c\/p\u003e\n\n\u003cp\u003eSuitable from 8 yrs+\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Modern Brands Ltd","offers":[{"title":"Default Title","offer_id":48034554445876,"sku":"BH-46136208","price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6195\/0516\/files\/5011979544872-horrible-science-violent-volcano-1.jpg?v=1785374237"},{"product_id":"latch-hook-mini-rugs","title":"Latch Hook Mini Rugs","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA classic craft is back! Latch hook is easier than ever, with everything you need to make a frog, shark and red panda.\u003c\/p\u003e\n\n\u003cp\u003eWith small canvases, precut yarn, and a custom tool, this kit helps take out the intimidation factor and get you into the latch hook groove. Each canvas is pre-shaped, pre-sewn and colour-coded to make crafting a snap.\u003c\/p\u003e\n\n\u003cp\u003eShow off your stuff on your walls, make a drink coaster or decorate your locker with three adorable animals that bring this familiar craft to a new generation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eLatch Hook Mini Rugs\u003c\/em\u003e is perfect for anyone eager to explore this timeless technique in a fun and engaging way.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Scholastic New Zealand Limited","offers":[{"title":"Default Title","offer_id":48034561294388,"sku":"BH-47157534","price":33.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6195\/0516\/files\/9781546176169-latch-hook-mini-rugs-1.jpg?v=1785374265"},{"product_id":"horrible-science-perilous-planes","title":"Horrible Science - Perilous Planes","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eLaunch glider planes, test out parachutes and spin a helicopter rotor\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eDiscover the fearsome forces involved in flight and check out death-defying flying facts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eBased on the bestselling books written by Nick Arnold and illustrated by Tony De Saulles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eContains rotor launcher, circular rotor, printed foam glider plane pieces, 2 nose weights, 4 mini fibre pens, 2 parachutes, white string, printed card sheet, 3 printed paper sheets, 6 coloured paper sheets, stickers and ‘Horrible Info’ leaflet\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSuitable for ages 6 years and up\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Modern Brands Ltd","offers":[{"title":"Default Title","offer_id":48034561359924,"sku":"BH-48914181","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6195\/0516\/files\/5011979585042-horrible-science-perilous-planes-1_98007fc3-90b8-4040-a056-8ca76820477b.jpg?v=1785374270"},{"product_id":"galt-water-magic-animals","title":"Galt - Water Magic - Animals","description":"6 reusable pictures on thick board to colour with water pen. 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