New at Toy Hero

The 2026 Holiday Barbie doll is inspired by the most iconic color of the holiday season: festive red!  Showcasing beautiful bold red color, Barbie catches eyes in her gorgeous strapless gown, with a dramatic full skirt and a beautiful bow detail at the hip. Barbie...

Bitzee: K‑Pop Demon Hunters is an interactive digital toy. Encased in a holographic purple pod emblazoned with the HUNTR/X Honmoon logo, it responds to touch, swipes, tilts and shakes to bring characters from the Netflix film to life. Tap the...

Barbie is here and fresh off the streets of Paris! Barbie is timeless and chic wearing a black and white matching set that looks fresh off the runway. Her posh, Parisian look is styled with an effortlessly chic white shirt...

Barbie is here and her look is fresh off the streets of Milan! Barbie “Brooklyn” is incredibly chic wearing a perfectly tailored outfit that’s perfect for the runway or bustling streets of Milan. She shines in a trendy red jacket...

Barbie is here and her look is fresh off the streets of New York! Barbie is effortless and cool wearing an outfit perfect for the chicest time of year. Barbie is incredibly stylish in a blue and white striped shirt...

Discover Disney Princess collectible manga dolls, where your favorite heroines are reimagined through the artistry of Japanese comic books and graphic novels. Inspired by Disney's Snow White and the Seven Dwarfs, this Snow White collector doll features expressive oversized eyes and...

Discover Disney Princess collectible manga dolls, where your favorite heroines are reimagined through the artistry of Japanese comic books and graphic novels. Inspired by Disney's Aladdin, this Jasmine collector doll features expressive oversized eyes and a signature look that blends...

Discover Disney Princess collectible manga dolls, where your favorite heroines are reimagined through the artistry of Japanese comic books and graphic novels. Inspired by Disney's The Little Mermaid, this Ariel collector doll features expressive oversized eyes and a signature look that...

K-Pop Demon Hunters comes to life with a performance-ready Rumi from HUNTR/X "How It's Done" doll. Rumi is dressed to impress! She's gonna show you how it's done, in her opening performance attire with stage makeup and shimmering saingeom accessory....

K-Pop Demon Hunters comes to life with a showstopping Zoey from HUNTR/X doll. The youngest member of the group raps her heart out in her "How It's Done" performance 'fit. Fierce true-to-movie details like Zoey's signature up-do, crop top, bright...

K-Pop Demon Hunters comes to life with a performance-ready Mira from HUNTR/X "How It's Done" doll. She's gonna show you how it's done in her show-ready attire with stage makeup and shimmering Curved Moon Sword accessory. Her signature long, pink...

MGA’s Miniverse Make It Mini - DC Batman is an officially licensed DC collectible capsule from MGA’s Miniverse line. Each blind-pack capsule contains parts to assemble one mini Batman gadget—one of Bat‑Signal, Batmobile, Batarang, or Grappling Gun—and a miniature comic...

Inspired by K-Pop Demon Hunters, fans can recreate the final battle scene with this thrilling set! This stacked pack features Rumi and Jinu in their finale 'fits, with their demon patterns on full display, 18+ points of articulation on each...

Take on epic challenges inspired by Mark Rober with a hilarious mix of slime experiments and prank-filled fun. Kids can create different slime recipes, test how each mixture changes and even use the Fart Speaker to produce the perfect silly...

Take on epic challenges inspired by Mark Rober and put your skills to the test! Kids can recreate the exciting hands-on experiments they have seen Mark perform while discovering new ways to build, test and improve their ideas. Perfect for...

Put your creativity to the test with the CrunchLabs Egg Drop Challenge, inspired by Mark Rober’s legendary Egg Drop From Space experiment. Build, test and redesign a protective structure to see whether your egg can survive the fall. This hands-on...

The cute and cuddly 8” Pokemon plush is here! One of the most popular Pokémon ever and now you can take it with you on all of your adventures! With incredible detail that looks like it has jumped right from...

The cute and cuddly 8” Pokemon plush is here! One of the most popular Pokémon ever and now you can take it with you on all of your adventures! With incredible detail that looks like it has jumped right from...

This officially licensed Pokémon plush features Farfetch’d, the Wild Duck Pokémon, rendered in a soft, cuddly form standing approximately 20 cm tall. It is crafted from plush fabric with embroidered details that accurately represent the character’s design, including the signature leek...

Morpeko cm is an officially licensed plush by Jazwares featuring Morpeko in a special pastel colour scheme created to commemorate the 30th anniversary of the Pokémon franchise. This variant departs from the standard plush colours with muted, soft hues that...

This is an officially licensed Pokémon plush toy produced by Jazwares to commemorate the franchise’s 30th anniversary. It features the character Pikachu rendered in unique pastel colouring and stands approximately 20 cm tall. The soft, short-pile fabric and embroidered facial details...

The cute and cuddly 8” Pokemon plush is here! One of the most popular Pokémon ever and now you can take it with you on all of your adventures! With incredible detail that looks like it has jumped right from...

Two of the most iconic properties in action figure history join forces for the first time! The Teenage Mutant Ninja Turtles and Hasbro’s G.I. JOE collide in this all-new collectible figure mashup that celebrates a shared legacy of heroism, attitude,...

Make your Collection Elite! The WWE Elite Collection action figures celebrate WWE Superstars from their biggest moments! Play out WrestleMania, Royal Rumble, SummerSlam, and Survivor Series moments from iconic WWE Superstars. Colours and decorations may vary. Features: 6-inch scale figure...

Make your Collection Elite! The WWE Elite Collection action figures celebrate WWE Superstars from their biggest moments! Play out WrestleMania, Royal Rumble, SummerSlam, and Survivor Series moments from iconic WWE Superstars. Colours and decorations may vary. Features: 6-inch scale figure...

Pillow Pets Snuggly Puppy is a plush companion that doubles as a pillow.  When fastened, it resembles a soft, floppy stuffed puppy; when unfastened, its belly opens flat to become a cosy pillow, combining both toy and comfort function. The...

Gabby's Dollhouse: Movie Playroom - Cakey's Kitchen is a delightful 10-piece playset inspired by Gabby’s Dollhouse: The Movie. It features a Cakey figure and eight charming kitchen accessories, including an oven, sink, mixing bowl, toaster shelf, cake, cherry lamp, chef's...

Pillow Pets: Playful Penguin is a foldable plush that doubles as both a stuffed animal and a pillow. It features a soft chenille outer fabric and a hook-and-loop (velcro) strap that secures it in a cuddly penguin form and can...

Friendly Frog Pillow Pet is a soft, green plush toy that converts into a fuzzy pillow — perfect as both a cuddle buddy and a comfort object for sleep or travel. This product unfolds to become an 18‑inch pillow, made...

Pillow Pets Comfy Panda is a plush two‑in‑one that functions as both a super‑soft cuddly panda and when unfastened at the belly, transforms into a flat pillow. The design features black and white plush with a friendly face and charming,...

Ms. Ladybug Plush Pillow Pet is a charming folding plush from the Pillow Pets Originals line. It features the classic convertible design — use it as a soft, smiling ladybug plush during playtime, or unfasten the strap underneath to transform it...

An attractive, colourful woven dream catcher pattern creates an engaging swing for both kids and adults! Easy to assemble: Lightweight and simple to transport home with easy snap-on installation. Supports over 500 lbs of weight: Perfect for family use, accommodating...

Slacklining has become a popular trend and recognised sport for kids aged 6 and up, as well as for adults, over the last 10 years. Many enjoy the challenge and commit to practising and improving with patience and focus to...

Trelines: Climbing Rope Swing - 1.82m is a super popular 6-foot (2m) climbing rope and swing base combo. The sturdy solid base assists kids in climbing up the rope more easily, compared to a smaller climbing hold on the bottom....

A blend of soccer and croquet, with adjustable wicket bases for all surfaces and a footwork tool to level up skills. Set up the numbered wickets, then kick the ball through all of them. Race to finish first while boosting...

Polly Pocket holds tiny worlds with big surprises that kids can take on the go! Each portable toy features an adorable animal character on the outside with an interactive dress-able detail where kids can mix and match styling accessories for...

Polly Pocket holds tiny worlds with big surprises that kids can take on the go! Each portable toy features an adorable animal character on the outside with an interactive dress-able detail where kids can mix and match styling accessories for...

Designed for magical storytelling, Layla Stone embodies gemstone‑based magic focused on protection, invisibility, and strength. Layla Stone wears jewel‑toned crystals‑inspired clothing, including an iridescent metallic cropped jacket, an amethyst witch’s hat, and matching boots.  Her accessories include “quartz” charm‑detailed belt...

Paw Patrol: The Dino Movie - Adventure Pack is a six-figure action-figure set from the Paw Patrol: The Dino Movie franchise. It includes six figures—Marshall, Chase, Skye, Rex, Ryder, and Timmy the T-Rex—each dressed in their Dino Movie gear, designed...

Paw Patrol: The Dino Movie - Jump Shift Racers Marshall features Marshall’s firetruck racer and a character-themed ramp in red, emblazoned with his emblem. Pushing the racer down the ramp triggers a flip, transforming the vehicle for dynamic, action-packed play....

Paw Patrol: The Dino Movie - Jump Shift Racers Skye is a delightful preschool toy featuring Skye's jet from the upcoming Paw Patrol: The Dino Movie. This set includes a small jet vehicle and a themed pink ramp emblazoned with...

Paw Patrol: The Dino Movie - Jump Shift Racers Chase is a small push‑along toy featuring Chase from PAW Patrol: The Dino Movie. The toy includes a ramp; children can send the Chase vehicle down for a flipping action, then...

Race into prehistoric adventures with the Paw Patrol: The Dino Movie Jump Shift Racers. Launch the racer down the included ramp to watch it flip and transform into action mode. With authentic movie-inspired details and exciting transforming action, these collectible racers are...

Hit the road with Bluey and her friends in the new Bluey vehicles!  Each vehicle fits one 6cm - 7.6cm figure inside. Kids will love to roll down the road with their favorite characters!  With moving arms and bodies, they...

Make your Collection Elite! The WWE Elite Collection action figures celebrate WWE Superstars from their biggest moments! Play out WrestleMania, Royal Rumble, SummerSlam, and Survivor Series moments from iconic WWE Superstars. Colours and decorations may vary. Features: 6-inch scale figure WWE Elite Figures can recreate moments from...

Make your Collection Elite! The WWE Elite Collection action figures celebrate WWE Superstars from their biggest moments! Play out WrestleMania, Royal Rumble, SummerSlam, and Survivor Series moments from iconic WWE Superstars. Colours and decorations may vary. Features: 6-inch scale figure WWE Elite Figures can recreate moments from...

Make your Collection Elite! The WWE Elite Collection action figures celebrate WWE Superstars from their biggest moments! Play out WrestleMania, Royal Rumble, SummerSlam, and Survivor Series moments from iconic WWE Superstars. Colours and decorations may vary. Features: 6-inch scale figure WWE Elite Figures can recreate moments from...

Make your Collection Elite! The WWE Elite Collection action figures celebrate WWE Superstars from their biggest moments! Play out WrestleMania, Royal Rumble, SummerSlam, and Survivor Series moments from iconic WWE Superstars. Colours and decorations may vary. Features: 6-inch scale figure WWE Elite Figures can recreate moments from...

The Gabby’s Dollhouse Fairylandia Flutter‑riffic Fairy Ring features the Cakey Cat character designed as a wearable ring with fluttering wings. Children can slip the ring onto their finger and wiggle it to make the wings flap, bringing a magical fairy...

Step into the enchanting Fairylandia realm of Gabby's Dollhouse with the Kitty Fairy's Flutter-riffic Playset. This charming extension playset includes a fluttering Kitty Fairy ring with rainbow wings, two kitty bear figures, dress-up accessories, and a surprise delivery box with...

Step into Gabby’s enchanting Fairylandia with the Flutter-riffic Fairy Ring featuring Luli-Loo. This wearable ring toy brings magic to life—wear it on your finger and wiggle to make the fairy’s wings flutter. When not in play, display it on the...

Step into the enchanting world of Fairylandia with the Flutter-riffic Fairy Ring featuring Kitty Fairy from Gabby's Dollhouse. The set includes a small plastic ring in the likeness of Kitty Fairy and a whimsical dandelion-style display stand. Children can wear...

The Gabby's Dollhouse Fairylandia: Flutter-riffic Fairy Ring MerCat features the MerCat character designed as a wearable ring with fluttering wings. Children can slip the ring onto their finger and wiggle it to make the wings flap, bringing a magical fairy...

The Paw Patrol: The Dino Movie Megasaurus Dino Vehicle is a 46cm long vehicle that doubles as a dino deployment station.  Giant Inflatable Dinosaur: Press the vehicle's light bar to activate sounds and inflate a 76cm-tall dinosaur toy with a...

The design features both the mischievous Derpy Tiger and Sussie Bird on its head, plus interactive elements that bring them to life. Fans will appreciate Derpy Tiger's removable tongue and a flowerpot that can be knocked over, allowing for customized...

Bring the wonder of Fairylandia home with the Gabby's Dollhouse Flutter Magic Fairy Playset. This set comes with an exclusive 3-inch Gabby figure in her fairy outfit. Kids can press the hot pink button and watch as fairies fly around...

The Paw Patrol: The Dino Movie Dino Rescue Vehicle range pairs an action figure with a dino friend on a themed rescue vehicle. Each figure clips securely into the driver's seat, with the dino friend riding in the back.  Vehicles...

The Paw Patrol: The Dino Movie Dino Mobile Headquarters is a 2-in-1 playset that transforms from a mobile transport vehicle into a 56cm tall HQ. It comes with a Chase figure and his vehicle. Load the Chase vehicle into the...

The Paw Patrol: The Dino Movie Lift & Race Dino Playset features a 25cm tall Brachiosaurus that acts as the centrepiece of a rescue mission. Children use the dinosaur's neck to lift the included Marshall Pup Squad Racer onto the...

The Paw Patrol: The Dino Movie Pup Squad Dino Crew includes an exclusive Rex Pup Squad Racer with real working wheels plus four dinosaur figures roughly 3 to 5cm tall.  Exclusive Rex Pup Squad Racer: Lead the crew with an...

Bring home your favorite Pup Squad Racer to recreate the best Dino Movie scenes that fit in the palm of your hand for on-the-go fun. Each racer features cinematic details from the Dino Movie to bring the onscreen action to...

Bring home your favorite Pup Squad Racer to recreate the best Dino Movie scenes that fit in the palm of your hand for on-the-go fun. Each racer features cinematic details from the Dino Movie to bring the onscreen action to...

Bring home your favorite Pup Squad Racer to recreate the best Dino Movie scenes that fit in the palm of your hand for on-the-go fun. Each racer features cinematic details from the Dino Movie to bring the onscreen action to...

Bring home your favorite Pup Squad Racer to recreate the best Dino Movie scenes that fit in the palm of your hand for on-the-go fun. Each racer features cinematic details from the Dino Movie to bring the onscreen action to...

Bring home your favorite Pup Squad Racer to recreate the best Dino Movie scenes that fit in the palm of your hand for on-the-go fun. Each racer features cinematic details from the Dino Movie to bring the onscreen action to...

Bring home your favorite Pup Squad Racer to recreate the best Dino Movie scenes that fit in the palm of your hand for on-the-go fun. Each racer features cinematic details from the Dino Movie to bring the onscreen action to...

The Paw Patrol: The Dino Movie Dino Rescue Responder is a firetruck measuring over 25cm long. Hidden Water Launcher: Lift the cab to reveal a hidden projectile launcher, then twist to aim and send water projectiles flying for exciting rescue...

Bring legendary Dungeons & Dragons creatures to life with the Questers Large Dragon Figures! Hidden inside a dragon egg is a buildable dragon ready for epic adventures. Assemble your dragon, discover its unique details, and create unforgettable fantasy stories. Each...

Bring home the Paw Patrol movie magic with this Paw Patrol: The Dino Movie Interactive Toy Roar & Explore Timmy. This set includes a Rex action figure wearing his signature uniform with a swivel head and working wheels. The dinosaur's...

Each blind box includes one collectible creature figure inspired by the world of D&D, plus a quest card, story starter/checklist, rollable D20 die, and surprise accessories that help you create their own adventures right out of the box. Designed for...

The Paw Patrol: The Dino Movie Roaring Pup Pals pair an articulated dinosaur toy with a matching pup figure. Stomp with the 10cm tall dinosaur toy to activate authentic Paw Patrol Dino Movie roars while kids can press down to...

Capture your creativity with the KidiZoom Creator Cam by VTech, the ultimate camera for nextgen creators. Flip the side-mounted twoway selfie camera and switch to vertical mode for showstopping photos and videos. Record HD video, use magic background removal, and...

The PAW Patrol: The Dino Movie Roaring Pup Pals pair an articulated dinosaur toy with a matching pup figure. Stomp with the 10cm tall Rhubarb dinosaur toy to activate authentic Paw Patrol Dino Movie roars while kids can press down...

The Paw Patrol: The Dino Movie Rex Roaring Pup Pals pairs a 13cm Timmy the T-Rex with a 5cm Rex figure. Roaring Movie Action: Stomp with the 13cm-tall Timmy dinosaur toy to activate authentic Paw Patrol Dino Movie roars while...

The Paw Patrol: The Dino Movie Roaring Pup Pals pair an articulated dinosaur toy with a matching pup figure. Stomp with the 10cm tall Spinosaurus dinosaur toy to activate authentic Paw Patrol Dino Movie roars while kids can press down to...

The Paw Patrol: The Dino Movie Super Lava Blast Volcano Playset recreates the film's key location with 360-degree play. Kids can use the hidden, fold-out waterfall to create a path to safety; this cause-and-effect feature makes these engaging learning toys...

Assemble two looks of your favourite Five Nights at Freddy's character with the Endo-01. Based on the haunted animatronic from the game, this 15cm endoskeleton features 20+ points of articulation and glow-in-the-dark eyes. Each pack includes two sets of character...

Assemble two looks of your favourite Five Nights at Freddy's character with the Endo-01. Based on the haunted animatronic from the game, this 15cm endoskeleton features 20+ points of articulation and glow-in-the-dark eyes. Each pack includes two sets of character...

Bring legendary Dungeons & Dragons creatures to life with the Questers Large Dragon Figures! Hidden inside a dragon egg is a buildable dragon ready for epic adventures. Assemble your dragon, discover its unique details, and create unforgettable fantasy stories. Each...

Embark on an epic adventure with the Dungeons & Dragons Questers 3.75-Inch Adventurer Figures! Hidden inside every mystery pack is a buildable hero ready to join your party. Mix and match interchangeable parts to create your own unique adventurers, then...